Contemporary cellar interior opening onto an Australian vineyard

Sales representation for premium wineries

More markets. More customers. More wine sold.

Wine Method provides founder-led sales representation across wholesale and direct-to-consumer channels — helping independent wineries grow sales without building another internal sales team or relying solely on traditional distribution.

WholesaleDirect to consumerFounder-led

Two channels. One sales function.

Wine Method works directly with both the trade and a winery’s existing consumer database.

Wholesale

We represent wineries directly to restaurants, bars and independent retailers — introducing the wines, developing trade relationships, securing listings and generating orders.

Orders are invoiced centrally by Wine Method. The winery retains its stock and dispatches directly.

Explore Wholesale

Direct to Consumer

We work through a winery’s existing customer database, reconnecting with past buyers, reactivating lapsed customers and developing stronger private-client relationships.

Every conversation is consultative, considered and designed to protect the winery’s brand.

Explore Direct to Consumer

Experienced sales. Leaner structure.

Wine Method operates as an outsourced sales function for independent wineries.

Wine Method actively develops trade relationships, secures listings and grows markets, supported by a purpose-built digital trade platform — giving wineries experienced representation without the cost of building another field sales team.

Trade relationships.
Private clients.
Revenue.

Your winery

Wine Method

Sales representation

Wholesale

  • Restaurants
  • Bars
  • Independent retail

Direct to consumer

  • Past customers
  • Private clients
  • Wine club

Personal conversations still matter.

Wine remains a relationship business.

As inboxes become increasingly crowded and automated, knowledgeable conversations with the right customer or trade buyer continue to create opportunities that marketing automation alone cannot.

Wine Method brings that traditional, relationship-based selling into a leaner model built for independent wineries.

Wine being poured from an unlabelled bottle at a stone bench
Luke Langton, founder of Wine Method

Founder-led.

Luke Langton — Founder

Luke Langton has spent more than 15 years in the Australian wine industry across fine wine, winery management, national sales and distribution.

His career includes Langton’s, National Sales Manager at Shadowfax, winery management and building and operating his own wine distribution business.

That distribution business represented more than 20 wine brands and grew to over $1 million in annual revenue.

After several years working across broader sales and business development, Luke founded Wine Method to bring that experience back to the wine industry through a leaner, more flexible sales model.

Every current Wine Method engagement is personally managed by Luke.

Years in wine
15+
Wine brands represented
20+
Distribution business built
$1M+
Years in sales
20+

Where could your winery be selling more wine?

Whether the opportunity sits within your existing customer database, an underdeveloped wholesale market, or both, we would be happy to have a conversation.

Or send an enquiry